USING INFORMATION FROM USER VIDEO GAME INTERACTIONS TO TARGET ADVERTISEMENTS, SUCH AS ADVERTISEMENTS TO BE SERVED IN VIDEO GAMES FOR EXAMPLE - Patent 1933959

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EP 1 933 959 A2

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(88)	Date of publication A3:
	29.11.2007

(43)	Date of publication:
	25.06.2008 Bulletin 2008/26

(21)	Application number: 06815881.5

(22)	Date of filing: 28.09.2006

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International Patent Classification (IPC):

A63F 9/24^(2006.01)

(86)	International application number:
	PCT/US2006/038206

(87)	International publication number:
	WO 2007/041371 (12.04.2007 Gazette 2007/15)

(84)	Designated Contracting States:
	AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HU IE IS IT LI LT LU LV MC NL PL PT RO SE SI SK TR
	Designated Extension States:
	AL BA HR MK RS

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Priority:

29.09.2005 US 239662

(71)	Applicant: Google, Inc.
	Mountain View, CA 94043 (US)

(72)	Inventor:
	BALUJA, Shumeet Santa Clara, CA 95054 (US)

(74)	Representative: Peterreins, Frank
	Fish & Richardson P.C. Highlight Towers Mies-van-der-Rohe-Strasse 8 80807 München 80807 München (DE)

(54)	USING INFORMATION FROM USER VIDEO GAME INTERACTIONS TO TARGET ADVERTISEMENTS, SUCH AS ADVERTISEMENTS TO BE SERVED IN VIDEO GAMES FOR EXAMPLE