(19)

(11)

EP 2 301 031 A2

(12)

(88) Date of publication A3: 25.02.2010 (43) Date of publication: 30.03.2011 Bulletin 2011/13 (21) Application number: 09772810.9 (22) Date of filing: 02.07.2009

(51) International Patent Classification (IPC):  G11B 33/04(2006.01) B65D 85/00(2006.01) (86) International application number: PCT/GB2009/001663 (87) International publication number: WO 2010/001130 (07.01.2010 Gazette 2010/01)

(84) Designated Contracting States: AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO SE SI SK SM TR Designated Extension States: AL BA RS (30) Priority: 02.07.2008 GB 0812101 (71) Applicants: PSL Print Management Preston PR2 5ND (GB) Lovefilm International Ltd London W3 6RU (GB)	(72) Inventors: MIDDLECOTT, Andrew London W3 6RU (GB) HOLT, Nick Preston PR2 5ND (GB) (74) Representative: Teasdale, Nicola Joanne et al Marks & Clerk LLP Sussex House 83-85 Mosley Street Manchester M2 3LG Manchester M2 3LG (GB)