(19)
(11) EP 2 366 227 A2

(12)

(88) Date of publication A3:
05.05.2011

(43) Date of publication:
21.09.2011 Bulletin 2011/38

(21) Application number: 09802063.9

(22) Date of filing: 09.12.2009
(51) International Patent Classification (IPC): 
H04H 60/32(2008.01)
(86) International application number:
PCT/US2009/067298
(87) International publication number:
WO 2010/068658 (17.06.2010 Gazette 2010/24)
(84) Designated Contracting States:
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO SE SI SK SM TR

(30) Priority: 10.12.2008 US 331938

(71) Applicant: Google Inc.
Mountain View, CA 94043 (US)

(72) Inventors:
  • FU, Qi
    Costa Mesa, California 92627 (US)
  • MURRAY, Robert
    Irvine, California 92603 (US)
  • PATEL, Varun Y.
    Cypress, California 90630 (US)
  • MAKSY, Pishoy S.
    Newport Beach, CA 92663 (US)
  • DESU, Ravi K.
    Irvine, California 92603 (US)
  • SULLIVAN, Sean
    San Clemente, CA 92672 (US)
  • DAVIS, Darren Robert
    Irvine, California 92617 (US)

(74) Representative: Schley, Jan Malte 
Fish & Richardson P.C. Highlight Business Towers Mies-van-der-Rohe-Str. 8
80807 München
80807 München (DE)

   


(54) ESTIMATING REACH AND FREQUENCY OF ADVERTISEMENTS