(19)
(11) EP 2 430 605 A2

(12)

(43) Date of publication:
21.03.2012 Bulletin 2012/12

(21) Application number: 10770356.3

(22) Date of filing: 29.04.2010
(51) International Patent Classification (IPC): 
G06Q 30/00(2012.01)
(86) International application number:
PCT/US2010/033020
(87) International publication number:
WO 2010/127150 (04.11.2010 Gazette 2010/44)
(84) Designated Contracting States:
AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO SE SI SK SM TR

(30) Priority: 29.04.2009 US 173949 P

(71) Applicant: Google Inc.
Mountain View, CA 94043 (US)

(72) Inventors:
  • PALASH, Nandy
    Mountain View, CA 94043 (US)
  • CHEN, Yu-to
    Mountain View, CA 94043 (US)
  • HARIK, Nadine
    Mountain View, CA 94043 (US)
  • RAJARAMAN, Shivakumar
    Mountain View, CA 94043 (US)
  • FISCHER, Pius
    Mountain View, CA 94043 (US)

(74) Representative: Round, Edward Mark 
Marks & Clerk LLP 90 Long Acre
London WC2E 9RA
London WC2E 9RA (GB)

   


(54) TARGETING ADVERTISEMENTS TO VIDEOS PREDICTED TO DEVELOP A LARGE AUDIENCE