(19)

(11)

EP 2 545 524 A2

(12)

(88) Date of publication A3: 29.12.2011 (43) Date of publication: 16.01.2013 Bulletin 2013/03 (21) Application number: 11754106.0 (22) Date of filing: 10.03.2011

(51) International Patent Classification (IPC):  G06Q 50/00(2012.01) (86) International application number: PCT/US2011/027966 (87) International publication number: WO 2011/112852 (15.09.2011 Gazette 2011/37)

(84) Designated Contracting States: AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR (30) Priority: 10.03.2010 US 312458 P 30.09.2010 US 895354 (71) Applicant: Brand Affinity Technologies, Inc. Irvine, CA 92617 (US)	(72) Inventors: STEELBERG, Ryan Irvine CA 92603 (US) STEELBERG, Chad Newport Beach CA 92660 (US) (74) Representative: Tischner, Oliver  Lavoix Bayerstraße 85a 80335 München 80335 München (DE)