(19)
(11) EP 2 777 001 A1

(12)

(43) Date of publication:
17.09.2014 Bulletin 2014/38

(21) Application number: 12848211.4

(22) Date of filing: 08.11.2012
(51) International Patent Classification (IPC): 
G06Q 30/00(2012.01)
(86) International application number:
PCT/US2012/064111
(87) International publication number:
WO 2013/070886 (16.05.2013 Gazette 2013/20)
(84) Designated Contracting States:
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR

(30) Priority: 10.11.2011 US 201113293883
10.11.2011 US 201113293913

(71) Applicant: Google Inc.
Mountain View, CA 94043 (US)

(72) Inventor:
  • PARK, Sharon Sun Young
    New York, New York 10011 (US)

(74) Representative: Read, Matthew Charles et al
Venner Shipley LLP 200 Aldersgate
London EC1A 4HD
London EC1A 4HD (GB)

   


(54) PROVIDING MULTIPLE CREATIVES FOR SEARCH QUERIES AND CONTEXTUAL ADVERTISING