(19)
(11)
EP 2 777 001 A1
(12)
(43)
Date of publication:
17.09.2014
Bulletin 2014/38
(21)
Application number:
12848211.4
(22)
Date of filing:
08.11.2012
(51)
International Patent Classification (IPC):
G06Q
30/00
(2012.01)
(86)
International application number:
PCT/US2012/064111
(87)
International publication number:
WO 2013/070886
(
16.05.2013
Gazette 2013/20)
(84)
Designated Contracting States:
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
(30)
Priority:
10.11.2011
US 201113293883
10.11.2011
US 201113293913
(71)
Applicant:
Google Inc.
Mountain View, CA 94043 (US)
(72)
Inventor:
PARK, Sharon Sun Young
New York, New York 10011 (US)
(74)
Representative:
Read, Matthew Charles et al
Venner Shipley LLP 200 Aldersgate
London EC1A 4HD
London EC1A 4HD (GB)
(54)
PROVIDING MULTIPLE CREATIVES FOR SEARCH QUERIES AND CONTEXTUAL ADVERTISING