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 | (11) | EP 2 803 490 A3 | 
| (12) | EUROPEAN PATENT APPLICATION | 
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| (54) | Printing fluid cartridge and printing apparatus | 
| (57) A printing fluid cartridge is configured to be inserted into a cartridge mounting
                     portion in an insertion direction intersecting a gravitational direction in an upright
                     position. The printing fluid cartridge includes a front face oriented toward the insertion
                     direction when the printing fluid cartridge is inserted into the cartridge mounting
                     portion, a rear face positioned opposite the front face with respect to the insertion
                     direction, an electrical interface disposed at a top face, such that the electrical
                     interface is exposed to an exterior of the printing fluid cartridge, and a printing
                     fluid supply portion including a printing fluid supply opening. The printing fluid
                     supply portion is positioned at the front face. The electrical interface is positioned
                     above the printing fluid supply portion, when the printing fluid cartridge is in the
                     upright position. The electrical interface is positioned more rearward than the printing
                     fluid supply portion with respect to the insertion direction. |