(19)

(11)

EP 3 295 406 A1

(12)

(43) Date of publication: 21.03.2018 Bulletin 2018/12 (21) Application number: 16793471.0 (22) Date of filing: 11.05.2016

(51) International Patent Classification (IPC):  G06Q 30/00(2012.01) (86) International application number: PCT/US2016/031914 (87) International publication number: WO 2016/183233 (17.11.2016 Gazette 2016/46)

(84) Designated Contracting States: AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR Designated Extension States: BA ME Designated Validation States: MA MD (30) Priority: 12.05.2015 US 201562160456 P 01.06.2015 US 201514726929 09.12.2015 US 201514964307 (71) Applicant: Pinterest, Inc. San Franciso, CA 94103 (US)	(72) Inventors: WANG, Chao San Francisco, California 94103 (US) YAMARTINO, Michael San Francisco, California 94103 (US) THATIPAMALA, Sridatta Kaustubh San Francisco, California 94103 (US) WEI, Yuan San Francisco, California 94103 (US) (74) Representative: D Young & Co LLP  120 Holborn London EC1N 2DY London EC1N 2DY (GB)