(57) A label (90) preferably metallic for a product to be labelled which includes at least
one alphanumeric character and/or symbol or their like, and in which the at least
one alphanumeric character and/or symbol or their like includes a basal front surface
(91) and a basal back surface (92), the label (90) includes a first adhesive layer
containing isocyanates, which is bonded or directly attached to the back basal surface
(92) of at least one alphanumeric character and/or symbol for fixing the label (90)
to a preferably flexible and/or soft product surface, such as in particular a fabric
or leather, and for maintaining high adhesion even in the case of washing with tetrachloroethylene,
and also for avoiding the need for a rigid back polymer support or rigid polymer plate
for attaching the label (90) to the product, especially in the case of an undergarment
product such as a swimsuit or undergarment.
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