(19)
(11) EP 4 305 577 A1

(12)

(43) Date of publication:
17.01.2024 Bulletin 2024/03

(21) Application number: 22768129.3

(22) Date of filing: 11.03.2022
(51) International Patent Classification (IPC): 
G06Q 30/02(2023.01)
G06F 16/23(2019.01)
(52) Cooperative Patent Classification (CPC):
G06Q 30/0241; G06Q 30/0243; G06Q 30/0244; G06Q 30/0246; G06Q 30/0251; G06Q 30/0255; G06Q 30/0269; G06Q 30/0271; G06Q 30/0277
(86) International application number:
PCT/US2022/020035
(87) International publication number:
WO 2022/192727 (15.09.2022 Gazette 2022/37)
(84) Designated Contracting States:
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
Designated Extension States:
BA ME
Designated Validation States:
KH MA MD TN

(30) Priority: 12.03.2021 US 202117200556

(71) Applicants:
  • Merkle, Inc.
    Columbia, Maryland 21046 (US)
  • Randazzo, Peter
    Washington, Kentucky 11050 (US)
  • Gajewski, John
    Dover, New Hampshire 03820 (US)
  • Lee, John
    Wellesley, Massachusetts 02482 (US)
  • Illobre, Nicholas
    New York, New York 10028 (US)
  • Espinal, Dionisio
    New York, New York 11432 (US)
  • Schultz, Matthew
    Carmel, New York 10512 (US)
  • Joyce, Michael
    Glenview, Illinois 60025 (US)
  • Yonchak, David
    New London, New Hampshire 03257 (US)
  • Leger, Kelly
    Denver, Colorado 80238 (US)
  • Bavaro, Gerald
    Rockville Centre, New York 11570 (US)

(72) Inventors:
  • RANDAZZO, Peter
    Washington, KY 11050 (US)
  • GAJEWSKI, John
    Dover, NH 03820 (US)
  • LEE, John
    Wellesley, MA 02482 (US)
  • ILLOBRE, Nicholas
    New York, NY 10028 (US)
  • ESPINAL, Dionisio
    New York, NY 11432 (US)
  • SCHULTZ, Matthew
    Carmel, NY 10512 (US)
  • JOYCE, Michael
    Glenview, IL 60025 (US)
  • YONCHAK, David
    New London, NH 03257 (US)
  • LEGER, Kelly
    Denver, CO 80238 (US)
  • BAVARO, Gerald
    Rockville Centre, NY 11570 (US)

(74) Representative: Finnegan Europe LLP 
1 London Bridge
London SE1 9BG
London SE1 9BG (GB)

   


(54) SYSTEM AND METHOD FOR PROVIDING PEOPLE-BASED AUDIENCE PLANNING