(19)
(11) EP 4 315 870 A1

(12)

(43) Date of publication:
07.02.2024 Bulletin 2024/06

(21) Application number: 22782254.1

(22) Date of filing: 31.03.2022
(51) International Patent Classification (IPC): 
H04N 21/2665(2011.01)
H04N 21/40(2011.01)
 H04N 21/274(2011.01)
G06Q 30/02(2023.01)
(52) Cooperative Patent Classification (CPC):
H04N 21/2665; G06Q 30/0201; G06Q 30/0242; H04N 21/812; H04N 21/254; H04N 21/25816; H04N 21/25866; H04N 21/44222; H04N 21/6582
(86) International application number:
PCT/US2022/022942
(87) International publication number:
WO 2022/212779 (06.10.2022 Gazette 2022/40)
(84) Designated Contracting States:
AL AT BE BG CH CY CZ DE DK EE ES FI FR GB GR HR HU IE IS IT LI LT LU LV MC MK MT NL NO PL PT RO RS SE SI SK SM TR
Designated Extension States:
BA ME
Designated Validation States:
KH MA MD TN

(30) Priority: 31.03.2021 US 202163169119 P
31.03.2021 US 202163169110 P
31.03.2021 US 202163169122 P
31.03.2021 US 202163169127 P

(71) Applicant: tvScientific, Inc.
Pasadena, CA 91103 (US)

(72) Inventors:
  • FAIRCHILD, Jason
    Rolling Hills Estates, CA 90274 (US)
  • KOYE, Dvid
    Rolling Hills Estates, CA 90274 (US)
  • CUNNINGHAM, Stephan
    Rolling Hills Estates, CA 90274 (US)

(74) Representative: Anderson, Oliver Ben 
Venner Shipley LLP 200 Aldersgate
London EC1A 4HD
London EC1A 4HD (GB)

   


(54) SYSTEM AND METHOD FOR SCORING AUDIENCE RESPONSIVENESS AND EXPOSURE TO TELEVISION ADVERTISING