CROSS-REFERENCE TO RELATED APPLICATION
[0001] This application is based on United States Provisional Patent Application Serial
No. 60/047,342, filed May 21, 1997.
BACKGROUND OF THE INVENTION
1. Field of the Invention
[0002] The present invention is directed generally to blow molded thermoplastic containers
and particularly to biaxially-oriented polyethylene terephthalate beverage bottles
adapted to receive a hot-fill product at a temperature at least on the order of 80°C.
2. Description of the Prior Art
[0003] Blow molded polyester containers adapted to be hot filled by foods and beverages
have become well known in the industry. Such containers often include a generally
cylindrical body portion which receives a separate label. The label covers a plurality
of circumferentially spaced pressure responsive panels designed to compensate for
variations in container volume due to the cooling of the liquid and head space gas
subsequent to filling and capping of the container. Examples of containers of this
general form are to be found in U.S. Patents Nos. 4,381,061, 4,542,029, 4,805,788,
4,863,046, 4,877,144, 5,054,632, 5,092,475, 5,178,289, 5,279,433, 5,337,909, 5,341,946,
and 5,407,086.
[0004] In most of the containers of this general class, there is a so-called "shoulder portion"
existing above the cylindrical portion and leading to a mouth defined by a finish
adapted to receive a cap or closure. The shoulder portion is subject to certain variations
in design which can be appreciated by reviewing the aforementioned patents as well
as other patents depicting containers of this general class. Nevertheless, little
attempt has been made to utilize the shoulder portion to enhance the marketability
of the product contained within the container
albeit from time-to-time the shoulder portion has included a relief molding of a trademark
of material contained within the container, i.e., GATORADE®.
[0005] Accordingly, it is an object of the present invention to provide containers having
enhanced market acceptance by utilizing the shoulder portion of the container to enhance
customer affinity.
SUMMARY OF THE INVENTION
[0006] In accordance with the present invention, a blow molded container of thermoplastic
material includes a base supporting a generally cylindrical lower body portion including
a label receiving area which can include a series of circumferentially spaced pressure
responsive panels to accommodate for hot filling of the container. A mouth defined
by a finish portion is provided at an upper end of the container and is adapted to
receive a closure. Between the finish portion and the generally cylindrical lower
body portion, there is provided a substantially spherical portion which includes thereon
a surface feature pattern depicting a widely recognized object likely to enhance customer
affinity to the product. Examples of such objects include a sports ball such as a
basketball, baseball, soccer ball, volley ball, etc. A further example includes a
sports helmet including a team identifying logo, a globe of the earth including an
outline of major geological and/or geo-political features. Another example is a caricature
of a personality such as a living sports person, a movie or record star, a comic character
or the like.
[0007] In the preferred embodiment, the substantially spherical portion having the surface
feature pattern would be separated from the cylindrical portion by a waist portion.
The diameter of the generally spherical portion would approximate the diameter of
the generally cylindrical lower body portion. The generally spherical portion of the
container would generally contribute less than half of the volume of the container.
Further, the base would preferably comprise an upwardly raised central portion defining
an outer continuous seating ring. Details of the structure of an example of a preferred
embodiment is to be shown in the accompanying figures which depict the best mode of
carrying out the invention as presently perceived.
BRIEF DESCRIPTION OF THE DRAWINGS
[0008] FIG. 1 is a side elevation view of a container in accordance with the present invention.
[0009] FIG. 2 is a perspective view of the bottom and side of the container shown in FIG.
1.
[0010] FIG. 3 is a side elevation view of a container in accordance with a second embodiment
of the present invention.
[0011] FIG. 4 is a side elevation view of a container in accordance with a third embodiment
of the present invention.
[0012] FIG. 5 is a side elevation view of a container in accordance with a fourth embodiment
of the present invention.
[0013] FIG. 6 is a side elevation view of an alternative representation of the embodiment
depicted in FIG. 1.
DESCRIPTION OF THE PREFERRED EMBODIMENTS
[0014] A container 10 in accordance with the present invention is illustrated in the accompanying
drawings, FIGS. 1 and 2. Container 10 is generally symmetric about a vertical axis
"Y" passing through the center of mouth 12 which provides access to the interior of
container 10. Mouth 12 is defined by an upper perimeter of a finish portion 14 which
includes a threaded portion 16 adapted to receive a closure, not shown. Finish portion
14 also includes a pilfer indicating engagement ring 18 intended to engage a lower
skirt of the closure and to cooperate therewith to irreversibly indicate opening of
the closure. A support ring 20 is provided at the lower end of finish portion 14 to
facilitate manufacture and handling of container 10. Below support ring 20 is a neck
portion 22 which flares outwardly to merge with substantially spherical portion 24,
discussed below.
[0015] At its lower end, container 10 includes base 26 having at its lower-most extremity
a continuous seating ring 28 which defines an outer perimeter of an upwardly raised
central portion 30 shown in FIG. 2. The upwardly raised central portion 30 includes
an apex 32 immediately adjacent to a lower end of the vertical axis "Y" which is joined
to seating ring 28 by a plurality of radially extending triangular ribs 34.
[0016] An upper edge of base 26 defines a lower margin 36 of a substantially cylindrical
lower portion 38 having an upper margin 40. The lower and upper margins 36 and 40
define the boundaries of a label portion adapted to receive a film or paper label
having product identifying indicia thereon (not shown). The label portion includes
a series of circumferentially spaced pressure responsive panels 42. Pressure responsive
panels 42 are subject to some variation in design as shown in the prior art, but generally
include a central land 44 surrounded by a channel 46 which allows central land 44
to move radially inward and outward in response to changes in pressure in the container.
[0017] Above the upper margin 40 of the label panel is a waist portion 48 which smoothly
integrates with substantially spherical portion 24. Substantially spherical portion
24 includes a surface feature pattern depicting a widely recognized object intended
to enhance the customer affinity for the container and the product contained therein.
In FIGS. 1 and 2, the surface feature pattern comprises a plurality of grooves or
ridges 50 which, taken together, depict the widely recognized seam structure of a
basketball. It will be appreciated that the seam structure of other sports balls could
be substituted for the illustrated seams 50 to depict a baseball, a soccer ball as
shown in FIG. 6, a tennis ball, a volley ball, etc. The surface feature pattern could
also depict, as shown in FIG. 3, a sports helmet and face mask which together would
be substantially spherical and include a team identifying logo on a portion thereof.
The surface feature pattern could also depict a globe of the earth, as depicted in
FIG. 4, including an outline of major geological features, major geo-political features,
or other elements of interest to the purchaser of the container. The surface feature
pattern on the substantially spherical portion could also depict a caricature of a
personality, as shown in FIG. 5, such as a movie star, a cartoon character, a famous
person of history, or the like. In each instance, the depiction is intended to enhance
the general public's affinity to the container thereby enhancing brand and/or product
loyalty.
[0018] It will be appreciated by those skilled in the art that the grooves or ridges 50
depicted in FIGS 1-2 can be formed in the container at the time of blow molding by
providing the reverse feature in the blow mold in which the container 10 is formed.
Line 52 shown in FIG. 1 is a mold parting line separating a left and right side of
the blow mold. In the finished product, of course, it is desirable that the mold parting
line be minimized and/or eliminated so it does not detract from the overall appearance
of the container.
[0019] Although the invention has been described in detail with reference to the illustrated
preferred embodiment, variations and modifications exist within the scope and spirit
of the invention as described and as defined in the following claims.
1. A blow molded container of thermoplastic material comprising a base, a generally cylindrical
lower body portion including a label receiving area, a mouth defined by a finish portion
at an upper extremity adapted to receive a closure, and a substantially spherical
portion intermediate of the finish portion and the lower body portion, the substantially
spherical portion including thereon a surface feature pattern depicting a widely recognized
object.
2. The blow molded container of claim 1 wherein the surface feature pattern depicts a
seam structure of a sports ball.
3. The blow molded container of claim 1 wherein the surface feature pattern depicts a
sports helmet including a team identifying logo.
4. The blow molded container of claim 1 wherein the surface feature pattern depicts a
globe of the earth including an outline of major geological features.
5. The blow molded container of claim 1 wherein the surface feature pattern depicts a
caricature of a personality.
6. The blow molded container of any of claims 1 - 5 further comprising a waist portion
coupling the generally spherical portion to the generally cylindrical lower body portion.
7. The blow molded container of any of claims 1 - 5 wherein a diameter of the generally
spherical portion is approximately equal to a diameter of the generally cylindrical
lower body portion.
8. The blow molded container of any of claims 1 - 5 wherein the label receiving area
of the generally cylindrical lower body portion comprises a series of circumferentially
spaced pressure responsive panels formed therein.
9. The blow molded container of any of claims 1 - 5 wherein the container is a biaxially-oriented
polyethylene terephthalate beverage bottle adapted to receive a hot-fill product at
a temperature at least on the order of 80°C and a positive internal pressure on the
order of 4 psi.
10. The blow molded container of any of claims 1 - 5 wherein the base comprises an upwardly
raised central portion including a plurality of radially extending triangular ribs.
11. A biaxially-oriented polyethylene terephthalate beverage bottle adapted to receive
a hot-fill product at a temperature at least on the order of 80°C and a positive internal
pressure on the order of 4 psi comprising a base having an upwardly raised central
portion including a plurality of radially extending triangular ribs, a generally cylindrical
lower body portion including a label receiving area having a series of circumferentially
spaced pressure responsive panels formed therein, a mouth defined by a finish portion
at an upper extremity adapted to receive a closure, and a substantially spherical
portion intermediate of the finish portion and the lower body portion, the substantially
spherical portion including thereon a surface feature pattern depicting a widely recognized
object selected from the group consisting of a sports ball, a sports helmet including
a team identifying logo, a globe of the earth including an outline of major geological
features, and a caricature of a personality.