[0001] The subject of the present invention is an improved display unit of the type comprising
a base and an upright display structure extending from the base.
[0002] Display units of this type, which are better known in the relevant technical field
and are referred to alternatively in the following text by the term "wall counters",
typically have a display structure extending vertically, generally of the type with
shelves or trays which are disposed one above another, and on which the products for
sale are placed.
[0003] Whereas, on the one hand, the desire of retailers to increase the display area of
counters as a proportion of the floor area of the shop is known, it is also known
that a limitation imposed by the structure of currently-available counters is dictated
by the fact that it is difficult for people of normal height to reach the products
displayed on the highest shelves.
[0004] The main aim of the present invention is to provide a display unit, the structure
of which facilitates access to the products on display and the height of which can
consequently be extended.
[0005] Within the scope of this aim, an object of the invention is to provide such access
even for people of short stature.
[0006] A further object of the invention is to provide a display unit, the base of which
has adequate protection.
[0007] This aim and other objects are achieved by the invention by means of an improved
display unit formed in accordance with the following claims.
[0008] The characteristics and advantages of the invention will become clearer from the
detailed description of a preferred embodiment thereof described by way of nonlimiting
example with reference to the appended drawings, in which:
- Figure 1 is a schematic view showing, in section, a refrigerated display unit formed
in accordance with the invention,
- Figure 2 is a perspective view of a detail of the unit of Figure 1.
[0009] In the drawings, an improved display unit formed in accordance with the present invention
is generally indicated 1. The unit 1 comprises a base 2, extending from which there
is a display structure, generally indicated 3, of the type with an open front and
including a plurality of shelves 4a, b, c, d, e, f, above which there is a top or
roof 4.
[0010] The top 4 houses ventilation means 5 for the optional formation of an air-film barrier
for improving the insulation of the counter when it is of the refrigerated type, as
in the embodiment shown, one or more lamps 6 for illuminating the shelves 4a-f and
the products displayed, and possibly a sheet 8 which can be rolled up, for insulating
the display counter at night.
[0011] The base 2 comprises a front wall 10 disposed along the side accessible to the customer
and delimiting a tank 7 which in turn is disposed above an evaporator 11 of a refrigeration
circuit not described in greater detail since it is of known type.
[0012] A platform 15 equipped with support brackets 16 is fitted along the front wall 10
of the base 2. The platform 15 is preferably located at a predetermined level, by
way of indication, of about 20 cm, but its position of fixing can be adjusted in order
to vary this level according to the retailer's specific requirements. For this purpose,
the platform may optionally be equipped with quick fixing means of a type known in
the specific field, for example, of the type with hooks or nut-and-bolt connections.
[0013] It is also envisaged that the projection of the platform from the front wall 10 be
rendered adjustable.
[0014] To facilitate access to the top shelf 4f, the user is invited to mount the platform
15 with one foot, possibly supporting himself with his hand on the handle 18a of a
trolley 18 normally available in supermarkets for collecting the shopping, and can
easily reach the top shelf 4f, even though it is positioned at a level higher than
the corresponding shelves of display units of conventional structure.
[0015] The entire platform, or its front face 19 remote from the wall 10 of the base, is
preferably made of elastomer or another material which can absorb any knocks and thus
performs the function of a trolley fender, protecting the display unit.
[0016] The invention thus achieves the objects set and affords many advantages in comparison
with conventional counters, amongst which is facilitated access to all of the shelves
of the display structure, even for people of quite modest height.
[0017] The platform also provides the base of the display counter with a trimming of pleasing
appearance and performs the useful function of a trolley fender.
1. An improved display unit comprising a base (2) and an upright display structure (3)
extending from the base, characterized in that it comprises a platform (15) associated
with a wall (10) of the base (2) at a predetermined level thereof to constitute a
step for facilitating access to the upper portion (4f) of the display structure (3).
2. A unit according to Claim 1, in which the platform (15) constitutes a trolley fender
for protecting the base (2).
3. A display unit according to Claim 1 or Claim 2 in which the platform (15) is connected
to the base (2) in a position which is adjustable in order to vary the said level.
4. A display unit according to one or more of the preceding claims, including refrigeration
means associated with the display structure (3).
5. A display unit according to one or more of the preceding claims, in which the display
structure (3) is of the open-fronted type.