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(11) | EP 1 950 899 A3 |
| (12) | EUROPEAN PATENT APPLICATION |
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| (54) | A method of implementing an automated return channel using broadcast receiver apparatus |
| (57) An automated return channel is established utilising a viewer's own telephone service
(14) and a television (13) in combination with a DVB receiver (10). Program instructions
for implementing an interactive event are communicated to the DVB receiver (10) as
part of a remote broadcast signal. The program instructions include identification
of telephonic audio clips which are communicated to the speakers of the television
(13). When an interactive event is selected by a viewer, the telephonic audio clip
is sounded through the speakers of the television (13) and causes the viewer's telephone
to establish a telephonic connection with the interactive event. The advantages of
this method is that the viewer is only required to indicate their wish to participate
in the interactive event using a conventional remote control unit (16) and the interactive
events can be implemented involving individual channel suppliers: interactive events
are not limited to the broadcast service supplier.
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